Processing unstructured arrays of usage data specialized mathematical methods and special visualization algorithms;
Linguistic analysis of the text (definition of message tone, geographical names, authors, the definition of repetitions).
Spectrum OSINT system foresees:
Content collection, storage, and analysis;
Evaluation of the target audience;
Define a specific message;
Calculation of the Alpha Index (User Impact Index) – in dependencies depending on social relationships, followers, communication activity, reposts, comments.
Traffic masking technologies – the use of the most modern and reliable technologies, which guarantees the speed and uninterrupted operation of the system in any situation. Data sources – all popular social networks, forums and blogs, online media. Ability to add any source. The system allows you to collect and accumulate all available information from both internal and external sources.
Unique SocialNetworkAnalysis technologies – link detection and graphical visualization. Processing of unstructured arrays using specialized mathematical methods and special rendering algorithms.
Data Mining and Text Mining technologies reveal non-obvious patterns in data, linguistic text analysis (definition of message tone, geographical names, authors, determination of repetitions.
Spectrum OSINT system is used to solve problems both inside organizations (Intranet) and beyond (the Internet).
Tasks within the organization(the organization’s social network is either clearly defined or identified in some way):
Comprehensive staff assessment;
Management of information flows in the organization’s social network;
Reducing the vertical gap between employees;
The formation and rallying of teams;
Reorganization of business processes.
Tasks outside the organization:
Market research (analysis of the presence in brands of social networks and their decisions, analysis of user opinions on brands and solutions, definition target audience characteristics, identifying key users and sites, identifying a negative wave of discussions);
Liaising with partners and customers (feedback);
Raising user awareness about the company (brand) and her proposed solutions;
Increasing brand reputation and promoting solutions (placement information materials at key points in the network, ongoing participation);
Assessment of the impact of impacts on social networks (definition and interpretation of key performance indicators);
Forecasting the outcome of events (the value of sales decisions).
In general, Spectrum OSINT system can provide the following features:
Monitoring brand mentions. Decision-makers may use such systems to track brand mentions and products in online social networks taking into account tonality (determined by positive, negative, and neutral tonality); localization of places for discussion and definition of demographic characteristics of users of social networks; tracking is carried out when help user-defined keywords.
Identification of market risks and opportunities. Persons taking solutions can use a system with this functionality to search important social media discussions that can help identify promising areas of organization development (opportunities) or may become resonant and thereby affect the development of the organization (risks).
Web analytics. Decision-makers may use such systems for tracking and analyzing user behavior on own resources.
Support for work in online social networks. With the help system, users can create online accounts social networks and real-time dialogue with customer’s time. The most developed systems make it possible to enter profiles customers with a social component (user behavior, location of users, user preferences, etc.) using partnership agreements with leading social networks. For example, Salesforce and SAP have blogging arrangements with Twitter.
Forecasting and management of social networks. Systems of these classes allow you to predict customer actions using predictive models and accordingly take proactive steps.
Who can use OSINT systems:
CEO, Top Managers, Headquarters:
Make effective management decisions in a timely manner;
To receive reliable information about the current state of affairs in the company;
Identify the main trends and trends of the company;
Evaluate events occurring within and outside the company.
Analysts, Marketing, Business Development:
Search, analysis and systematization of information;
Forecasting the situation;
Identifying development trends and trends;
Target Audience Analysis;
Determining content fidelity;
Determining audience engagement;
Compile reports and reports.
Specialists in PR, Media Specialists:
Information search;
Monitoring of different sources from the unified interface;
Tracking metrics and the dynamics of event memories, company, services;
Finding candidates for technology jobs tagging;
Collecting metrics to score a user profile.
Employees of the security services of large companies:
Track employee activity to optimize work companies;
Identify external and internal sources of threats;
Content analysis on employee pages for data discovery about leadership, internal order or climate in the team;
Control the leakage of confidential information from the company;
Conduct business intelligence of competitors;
Provide analytical and information support to the company in the field of the security business.
Employees of banks:
Confirmation of the accuracy of the data provided by the clients;
227
top
